| Original language | English |
|---|---|
| Title of host publication | Advances in communication and mass media research |
| Editors | Y. Pasadeos |
| Place of Publication | Athens |
| Publisher | ATINER |
| Pages | 247-258 |
| Number of pages | 640 |
| ISBN (Print) | 978-960-6672-95-8 |
| Publication status | Published - 2010 |
Cite this
Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-258). Athens: ATINER.
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year = "2010",
language = "English",
isbn = "978-960-6672-95-8",
publisher = "ATINER",
pages = "247--258",
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booktitle = "Advances in communication and mass media research",
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Nuijten, CM, Pellengahr, C & De Byl, PK 2010, Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. in Y Pasadeos (ed.), Advances in communication and mass media research. ATINER, Athens, pp. 247-258.
Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. / Nuijten, CM; Pellengahr, C.; De Byl, PK.
Advances in communication and mass media research. ed. / Y. Pasadeos. Athens : ATINER, 2010. p. 247-258.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
TY - CHAP
T1 - Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty
AU - Nuijten, CM
AU - Pellengahr, C.
AU - De Byl, PK
PY - 2010
Y1 - 2010
M3 - Chapter
SN - 978-960-6672-95-8
SP - 247
EP - 258
BT - Advances in communication and mass media research
A2 - Pasadeos, Y.
PB - ATINER
CY - Athens
ER -
Nuijten CM, Pellengahr C, De Byl PK. Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Pasadeos Y, editor, Advances in communication and mass media research. Athens: ATINER. 2010. p. 247-258