Original language | English |
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Title of host publication | Advances in communication and mass media research |
Editors | Y. Pasadeos |
Place of Publication | Athens |
Publisher | ATINER |
Pages | 247-258 |
Number of pages | 640 |
ISBN (Print) | 978-960-6672-95-8 |
Publication status | Published - 2010 |
Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty
CM Nuijten, C. Pellengahr, PK De Byl
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional