Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Advances in communication and mass media research
Editors	Y. Pasadeos
Place of Publication	Athens
Publisher	ATINER
Pages	247-258
Number of pages	640
ISBN (Print)	978-960-6672-95-8
Publication status	Published - 2010

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Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-258). ATINER.

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title = "Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty",

author = "CM Nuijten and C. Pellengahr and {De Byl}, PK",

year = "2010",

language = "English",

isbn = "978-960-6672-95-8",

publisher = "ATINER",

pages = "247--258",

editor = "Y. Pasadeos",

booktitle = "Advances in communication and mass media research",

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