Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationAdvances in communication and mass media research
EditorsY. Pasadeos
Place of PublicationAthens
PublisherATINER
Pages247-258
Number of pages640
ISBN (Print)978-960-6672-95-8
Publication statusPublished - 2010

Fingerprint Dive into the research topics of 'Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty'. Together they form a unique fingerprint.

  • Cite this

    Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-258). ATINER.