Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationAdvances in communication and mass media research
EditorsY. Pasadeos
Place of PublicationAthens
PublisherATINER
Pages247-258
Number of pages640
ISBN (Print)978-960-6672-95-8
Publication statusPublished - 2010

Cite this

Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-258). Athens: ATINER.
Nuijten, CM ; Pellengahr, C. ; De Byl, PK. / Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. Advances in communication and mass media research. editor / Y. Pasadeos. Athens : ATINER, 2010. pp. 247-258
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Nuijten, CM, Pellengahr, C & De Byl, PK 2010, Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. in Y Pasadeos (ed.), Advances in communication and mass media research. ATINER, Athens, pp. 247-258.

Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. / Nuijten, CM; Pellengahr, C.; De Byl, PK.

Advances in communication and mass media research. ed. / Y. Pasadeos. Athens : ATINER, 2010. p. 247-258.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty

AU - Nuijten, CM

AU - Pellengahr, C.

AU - De Byl, PK

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 978-960-6672-95-8

SP - 247

EP - 258

BT - Advances in communication and mass media research

A2 - Pasadeos, Y.

PB - ATINER

CY - Athens

ER -

Nuijten CM, Pellengahr C, De Byl PK. Recall and recognition of in-game advertising : effects of environment, ad positioning and difficulty. In Pasadeos Y, editor, Advances in communication and mass media research. Athens: ATINER. 2010. p. 247-258