Premium by design: how to understand, design and market high end products

M Bevolo, A. Gofman, H. Moskowitz

Research output: Book/ReportBookScientific

Original languageEnglish
Place of PublicationFarnham
PublisherGower
Number of pages294
ISBN (Print)978-1-4094-1890-0
Publication statusPublished - 2011

Cite this

Bevolo, M ; Gofman, A. ; Moskowitz, H. / Premium by design: how to understand, design and market high end products. Farnham : Gower, 2011. 294 p.
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author = "M Bevolo and A. Gofman and H. Moskowitz",
year = "2011",
language = "English",
isbn = "978-1-4094-1890-0",
publisher = "Gower",

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Premium by design: how to understand, design and market high end products. / Bevolo, M; Gofman, A.; Moskowitz, H.

Farnham : Gower, 2011. 294 p.

Research output: Book/ReportBookScientific

TY - BOOK

T1 - Premium by design: how to understand, design and market high end products

AU - Bevolo, M

AU - Gofman, A.

AU - Moskowitz, H.

PY - 2011

Y1 - 2011

M3 - Book

SN - 978-1-4094-1890-0

BT - Premium by design: how to understand, design and market high end products

PB - Gower

CY - Farnham

ER -

Bevolo M, Gofman A, Moskowitz H. Premium by design: how to understand, design and market high end products. Farnham: Gower, 2011. 294 p.