Physical evidence as an asset in nation-brand equity

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Strategic international marketing: an advanced perspective
Editors	S. Gupta, T.C. Melewar
Place of Publication	Basingstoke
Publisher	Palgrave Macmillan
Pages	241-257
Number of pages	303
ISBN (Print)	978-0-230-580244
Publication status	Published - 2012

Cite this

@inbook{99d5f2d9e5b24a319aead58251ffb808,

title = "Physical evidence as an asset in nation-brand equity",

author = "KJ Dinnie",

year = "2012",

language = "English",

isbn = "978-0-230-580244",

publisher = "Palgrave Macmillan",

pages = "241--257",

editor = "S. Gupta and T.C. Melewar",

booktitle = "Strategic international marketing: an advanced perspective",

}