Physical evidence as an asset in nation-brand equity

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationStrategic international marketing: an advanced perspective
EditorsS. Gupta, T.C. Melewar
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Number of pages303
ISBN (Print)978-0-230-580244
Publication statusPublished - 2012


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