Physical evidence as an asset in nation-brand equity

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationStrategic international marketing: an advanced perspective
EditorsS. Gupta, T.C. Melewar
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Pages241-257
Number of pages303
ISBN (Print)978-0-230-580244
Publication statusPublished - 2012

Cite this

Dinnie, KJ. (2012). Physical evidence as an asset in nation-brand equity. In S. Gupta, & T. C. Melewar (Eds.), Strategic international marketing: an advanced perspective (pp. 241-257). Basingstoke: Palgrave Macmillan.
Dinnie, KJ. / Physical evidence as an asset in nation-brand equity. Strategic international marketing: an advanced perspective. editor / S. Gupta ; T.C. Melewar. Basingstoke : Palgrave Macmillan, 2012. pp. 241-257
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Dinnie, KJ 2012, Physical evidence as an asset in nation-brand equity. in S Gupta & TC Melewar (eds), Strategic international marketing: an advanced perspective. Palgrave Macmillan, Basingstoke, pp. 241-257.

Physical evidence as an asset in nation-brand equity. / Dinnie, KJ.

Strategic international marketing: an advanced perspective. ed. / S. Gupta; T.C. Melewar. Basingstoke : Palgrave Macmillan, 2012. p. 241-257.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Physical evidence as an asset in nation-brand equity

AU - Dinnie, KJ

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 978-0-230-580244

SP - 241

EP - 257

BT - Strategic international marketing: an advanced perspective

A2 - Gupta, S.

A2 - Melewar, T.C.

PB - Palgrave Macmillan

CY - Basingstoke

ER -

Dinnie KJ. Physical evidence as an asset in nation-brand equity. In Gupta S, Melewar TC, editors, Strategic international marketing: an advanced perspective. Basingstoke: Palgrave Macmillan. 2012. p. 241-257