Physical evidence as an asset in nation-brand equity

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationStrategic international marketing: an advanced perspective
EditorsS. Gupta, T.C. Melewar
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Pages241-257
Number of pages303
ISBN (Print)978-0-230-580244
Publication statusPublished - 2012

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    Dinnie, KJ. (2012). Physical evidence as an asset in nation-brand equity. In S. Gupta, & T. C. Melewar (Eds.), Strategic international marketing: an advanced perspective (pp. 241-257). Palgrave Macmillan.