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Persuasive content: understanding in-game advertising retention in players and onlookers

  • L. Grace
  • , DP Janssen
  • , J.R. Coyle

Research output: Contribution to conference › Paper

Search results

  • Finished

    USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/11 → 31/12/16

    Project: Research