Persuasive content: understanding in-game advertising retention in players and onlookers

L. Grace, DP Janssen, J.R. Coyle

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
EventFoundations of Digital Games 2015, 22-06-2015; 2015 - Pacific Grove, USA
Duration: 22 Jun 201525 Jun 2015

Conference

ConferenceFoundations of Digital Games 2015, 22-06-2015; 2015
CityPacific Grove, USA
Period22/06/1525/06/15

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