Persuasive content: understanding in-game advertising retention in players and onlookers

L. Grace, DP Janssen, J.R. Coyle

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
EventFoundations of Digital Games 2015, 22-06-2015; 2015 - Pacific Grove, USA
Duration: 22 Jun 201525 Jun 2015

Conference

ConferenceFoundations of Digital Games 2015, 22-06-2015; 2015
CityPacific Grove, USA
Period22/06/1525/06/15

Projects

USER EXPERIENCES IN VIRTUAL WORLDS

van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.

RAAK SIA

1/01/1131/12/16

Project: Research

  • Cite this

    Grace, L., Janssen, DP., & Coyle, J. R. (2015). Persuasive content: understanding in-game advertising retention in players and onlookers. Paper presented at Foundations of Digital Games 2015, 22-06-2015; 2015, Pacific Grove, USA, .