Persuasive content: understanding in-game advertising retention in players and onlookers

L. Grace, DP Janssen, J.R. Coyle

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2015
EventFoundations of Digital Games 2015, 22-06-2015; 2015 - Pacific Grove, USA
Duration: 22 Jun 2015 → 25 Jun 2015

Conference

ConferenceFoundations of Digital Games 2015, 22-06-2015; 2015
CityPacific Grove, USA
Period22/06/15 → 25/06/15

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  • USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/11 → 31/12/16

    Project: Research

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