Persuasive content: understanding in-game advertising retention in players and onlookers

L. Grace, DP Janssen, J.R. Coyle

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2015
Event	Foundations of Digital Games 2015, 22-06-2015; 2015 - Pacific Grove, USA Duration: 22 Jun 2015 → 25 Jun 2015

Conference	Foundations of Digital Games 2015, 22-06-2015; 2015
City	Pacific Grove, USA
Period	22/06/15 → 25/06/15

USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.
RAAK SIA
1/01/11 → 31/12/16
Project: Research

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