Patagonia’s activist business model: a company turned NGO? (Case in book)

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSustainable customer experience design : co-creating experiences in events, tourism and hospitality
EditorsB Smit, F Melissen
Place of PublicationAbingdon
PublisherRoutledge
Pages210-211
Number of pages2
ISBN (Electronic)9781315620749
ISBN (Print)9781138658547 , 9781138658554
Publication statusPublished - 2018

Cite this

Moratis, L. (2018). Patagonia’s activist business model: a company turned NGO? (Case in book). In B. Smit, & F. Melissen (Eds.), Sustainable customer experience design : co-creating experiences in events, tourism and hospitality (pp. 210-211). Abingdon: Routledge.
Moratis, L. / Patagonia’s activist business model: a company turned NGO? (Case in book). Sustainable customer experience design : co-creating experiences in events, tourism and hospitality . editor / B Smit ; F Melissen. Abingdon : Routledge, 2018. pp. 210-211
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Moratis, L 2018, Patagonia’s activist business model: a company turned NGO? (Case in book). in B Smit & F Melissen (eds), Sustainable customer experience design : co-creating experiences in events, tourism and hospitality . Routledge, Abingdon, pp. 210-211.

Patagonia’s activist business model: a company turned NGO? (Case in book). / Moratis, L.

Sustainable customer experience design : co-creating experiences in events, tourism and hospitality . ed. / B Smit; F Melissen. Abingdon : Routledge, 2018. p. 210-211.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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SN - 9781138658547

SN - 9781138658554

SP - 210

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BT - Sustainable customer experience design : co-creating experiences in events, tourism and hospitality

A2 - Smit, B

A2 - Melissen, F

PB - Routledge

CY - Abingdon

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Moratis L. Patagonia’s activist business model: a company turned NGO? (Case in book). In Smit B, Melissen F, editors, Sustainable customer experience design : co-creating experiences in events, tourism and hospitality . Abingdon: Routledge. 2018. p. 210-211