Patagonia’s activist business model: a company turned NGO? (Case in book)

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSustainable customer experience design : co-creating experiences in events, tourism and hospitality
EditorsB Smit, F Melissen
Place of PublicationAbingdon
PublisherRoutledge
Pages210-211
Number of pages2
ISBN (Electronic)9781315620749
ISBN (Print)9781138658547 , 9781138658554
Publication statusPublished - 2018

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    Moratis, L. (2018). Patagonia’s activist business model: a company turned NGO? (Case in book). In B. Smit, & F. Melissen (Eds.), Sustainable customer experience design : co-creating experiences in events, tourism and hospitality (pp. 210-211). Routledge.