Patagonia’s activist business model: a company turned NGO? (Case in book)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Sustainable customer experience design : co-creating experiences in events, tourism and hospitality
Editors	B Smit, F Melissen
Place of Publication	Abingdon
Publisher	Routledge
Pages	210-211
Number of pages	2
ISBN (Electronic)	9781315620749
ISBN (Print)	9781138658547 , 9781138658554
Publication status	Published - 2018

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Moratis, L. (2018). Patagonia’s activist business model: a company turned NGO? (Case in book). In B. Smit, & F. Melissen (Eds.), Sustainable customer experience design : co-creating experiences in events, tourism and hospitality (pp. 210-211). Routledge.

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title = "Patagonia{\textquoteright}s activist business model: a company turned NGO? (Case in book)",

author = "L Moratis",

year = "2018",

language = "English",

isbn = "9781138658547 ",

pages = "210--211",

editor = "B Smit and F Melissen",

booktitle = "Sustainable customer experience design : co-creating experiences in events, tourism and hospitality",

publisher = "Routledge",

}