Opening and closing Virtual Reality: the effects of openness on interpretation of and attitude towards Virtual Reality advertisements.

S Smith, M.S. Van Gisbergen, Fabio Campos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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DIGIREAL-XL Research, Development and Innovation Center on Digital Realities for Societal-Economic Impact.
Mayer, I. (PI), Heijligers, B. (CoI), Bastiaansen, M. (CoI), van Gisbergen, M. (CoI), Uzunova, E. (CoI) & van Apeldoorn, N. (CoI)
SIA
1/12/21 → 30/11/25
Project: Research