Opening and closing Virtual Reality: the effects of openness on interpretation of and attitude towards Virtual Reality advertisements.

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 28 Apr 2022
Event	7th International XR Conference 2022 - University Institute of Lisbon, Lisbon, Portugal Duration: 27 Apr 2022 → 29 Apr 2022 https://arvrconference.wixsite.com/arvrconference

Conference	7th International XR Conference 2022
Country/Territory	Portugal
City	Lisbon
Period	27/04/22 → 29/04/22
Internet address	https://arvrconference.wixsite.com/arvrconference

Keywords

VIRTUAL REALITY COMMUNICATION
van Gisbergen, M. (PI), Relouw, J. (CoI), Walker, M. (CoI), Doicaru, M. (CoI) & Stupar-Rutenfrans, S. (CoI)
RAAK SIA
1/01/17 → 31/12/18
Project: Research

@conference{18c2bf44c05e4a3bbcf423da4d8c8020,

title = "Opening and closing Virtual Reality: the effects of openness on interpretation of and attitude towards Virtual Reality advertisements.",

keywords = "VR, Virtual Reality, design, advertising, openness",

author = "{Van Gisbergen}, M.S. and Fabio Campos and S Smith",

year = "2022",

month = apr,

day = "28",

language = "English",

note = "7th International XR Conference 2022 ; Conference date: 27-04-2022 Through 29-04-2022",

url = "https://arvrconference.wixsite.com/arvrconference",

}

TY - CONF

T1 - Opening and closing Virtual Reality: the effects of openness on interpretation of and attitude towards Virtual Reality advertisements.

AU - Van Gisbergen, M.S.

AU - Campos, Fabio

AU - Smith, S

PY - 2022/4/28

Y1 - 2022/4/28

KW - VR

KW - Virtual Reality

KW - design

KW - advertising

KW - openness

M3 - Paper

T2 - 7th International XR Conference 2022

Y2 - 27 April 2022 through 29 April 2022

ER -