| Original language | Dutch |
|---|---|
| Pages (from-to) | 24-26 |
| Number of pages | 3 |
| Journal | Merk en Reputatie |
| Volume | 17 |
| Issue number | 3 |
| Publication status | Published - 2011 |
Open ads & sterke merken: effectieve strategie voor global advertising
MS Van Gisbergen, P. Ketelaar
Research output: Contribution to journal › Article › Professional