| Original language | Dutch |
|---|---|
| Pages (from-to) | 60-70 |
| Journal | Holland Management Review |
| Volume | 178 |
| Issue number | maart-april |
| Publication status | Published - 2018 |
Keywords
- online media
- marketing
Online media: Wat (ver-) kopen we ervoor?
P Leeflang, Marjolein Visser
Research output: Contribution to journal › Article › Professional