Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Academy for Games & Media

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

1 results

Creative Economy in Tourism, Culture, Sustainability and Destination Image: A Study in Northeast Brazil from the Dutch Experience
Kovacs, M., De Brito, M. & Camargo-Borges, Ph.D, C.
CAPES
2/02/14 → 31/12/19
Project: Research