Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Contribution to conferencePaper

Original languageEnglish
Pages1-16
Publication statusPublished - 2019
EventCongresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV - Sao Paulo, Brazil
Duration: 24 Oct 201925 Oct 2019

Conference

ConferenceCongresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV
CountryBrazil
CitySao Paulo
Period24/10/1925/10/19

Keywords

  • engagement
  • digital influencer
  • relationship
  • marketing
  • Instagram

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Lourdes Barbosa, M. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. 1-16. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.
De Brito Silva, MJ ; Alencar de Farias, S ; Kovacs, Michelle ; Lourdes Barbosa, M. / Online engagement and the role of digital influencers in product endorsement on Instagram. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.
@conference{529badb59b474bb08fb6d1952e194e84,
title = "Online engagement and the role of digital influencers in product endorsement on Instagram",
keywords = "engagement, digital influencer, relationship, marketing, Instagram",
author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and {Lourdes Barbosa}, M.",
year = "2019",
language = "English",
pages = "1--16",
note = "Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV ; Conference date: 24-10-2019 Through 25-10-2019",

}

De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Lourdes Barbosa, M 2019, 'Online engagement and the role of digital influencers in product endorsement on Instagram', Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil, 24/10/19 - 25/10/19 pp. 1-16.

Online engagement and the role of digital influencers in product endorsement on Instagram. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Lourdes Barbosa, M.

2019. 1-16 Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Online engagement and the role of digital influencers in product endorsement on Instagram

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Lourdes Barbosa, M.

PY - 2019

Y1 - 2019

KW - engagement

KW - digital influencer

KW - relationship

KW - marketing

KW - Instagram

M3 - Paper

SP - 1

EP - 16

ER -

De Brito Silva MJ, Alencar de Farias S, Kovacs M, Lourdes Barbosa M. Online engagement and the role of digital influencers in product endorsement on Instagram. 2019. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.