| Original language | English |
|---|---|
| Pages | 1-16 |
| Publication status | Published - 2019 |
| Event | Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV - Sao Paulo, Brazil Duration: 24 Oct 2019 → 25 Oct 2019 |
Conference
| Conference | Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV |
|---|---|
| Country | Brazil |
| City | Sao Paulo |
| Period | 24/10/19 → 25/10/19 |
Keywords
- engagement
- digital influencer
- relationship
- marketing
Cite this
De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Lourdes Barbosa, M. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. 1-16. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.
@conference{529badb59b474bb08fb6d1952e194e84,
title = "Online engagement and the role of digital influencers in product endorsement on Instagram",
keywords = "engagement, digital influencer, relationship, marketing, Instagram",
author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and {Lourdes Barbosa}, M.",
year = "2019",
language = "English",
pages = "1--16",
note = "Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV ; Conference date: 24-10-2019 Through 25-10-2019",
}
De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Lourdes Barbosa, M 2019, 'Online engagement and the role of digital influencers in product endorsement on Instagram', Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil, 24/10/19 - 25/10/19 pp. 1-16.
Online engagement and the role of digital influencers in product endorsement on Instagram. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Lourdes Barbosa, M.
2019. 1-16 Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.Research output: Contribution to conference › Paper
TY - CONF
T1 - Online engagement and the role of digital influencers in product endorsement on Instagram
AU - De Brito Silva, MJ
AU - Alencar de Farias, S
AU - Kovacs, Michelle
AU - Lourdes Barbosa, M.
PY - 2019
Y1 - 2019
KW - engagement
KW - digital influencer
KW - relationship
KW - marketing
KW - Instagram
M3 - Paper
SP - 1
EP - 16
ER -
De Brito Silva MJ, Alencar de Farias S, Kovacs M, Lourdes Barbosa M. Online engagement and the role of digital influencers in product endorsement on Instagram. 2019. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil.