Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Contribution to conference › Paper

Original language	English
Pages	1-16
Publication status	Published - 2019
Event	Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV - Sao Paulo, Brazil Duration: 24 Oct 2019 → 25 Oct 2019

Conference	Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV
Country	Brazil
City	Sao Paulo
Period	24/10/19 → 25/10/19

Keywords

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Lourdes Barbosa, M. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. 1-16. Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil. http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2019/paper/view/7106/2000

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title = "Online engagement and the role of digital influencers in product endorsement on Instagram",

keywords = "engagement, digital influencer, relationship, marketing, Instagram",

author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and {Lourdes Barbosa}, M.",

year = "2019",

language = "English",

pages = "1--16",

note = "Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV ; Conference date: 24-10-2019 Through 25-10-2019",

}

De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Lourdes Barbosa, M 2019, 'Online engagement and the role of digital influencers in product endorsement on Instagram', Paper presented at Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV, Sao Paulo, Brazil, 24/10/19 - 25/10/19 pp. 1-16. <http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2019/paper/view/7106/2000>

TY - CONF

T1 - Online engagement and the role of digital influencers in product endorsement on Instagram

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Lourdes Barbosa, M.

PY - 2019

Y1 - 2019

KW - engagement

KW - digital influencer

KW - relationship

KW - marketing

KW - Instagram

M3 - Paper

SP - 1

EP - 16

T2 - Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing - CLAV

Y2 - 24 October 2019 through 25 October 2019

ER -