Online engagement and the role of digital influencers in product endorsement on Instagram

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• Finished

  Creative Economy in Tourism, Culture, Sustainability and Destination Image: A Study in Northeast Brazil from the Dutch Experience

  Kovacs, M., De Brito, M. & Camargo-Borges, C.

  CAPES

  2/02/14 → 31/12/19

  Project: Research

  • Product Endorsement 100%
  • Instagram 76%
  • fitness 18%
  • social media 15%
  • Brazil 14%