Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva; S Alencar de Farias; Michelle Kovacs; M. Lourdes Barbosa

Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Academy for Games & Media

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Congresso Latino-Americano de varejo e consumo: digital transformation in retailing
Pages	1-16
Volume	2019
Publication status	Published - 2019

Keywords

engagement
digital influencer
relationship
marketing
Instagram

Access to Document

http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2019/paper/view/7106/2000

Creative Economy in Tourism, Culture, Sustainability and Destination Image: A Study in Northeast Brazil from the Dutch Experience
Kovacs, M., De Brito, M. & Camargo-Borges, Ph.D, C.
CAPES
2/02/14 → 31/12/19
Project: Research

Cite this

@inproceedings{53fad828a3cd4de88bb5bb1df5ffde1f,

title = "Online engagement and the role of digital influencers in product endorsement on Instagram",

keywords = "engagement, digital influencer, relationship, marketing, Instagram",

author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and {Lourdes Barbosa}, M.",

year = "2019",

language = "English",

isbn = "7106-13667",

volume = "2019",

pages = "1--16",

booktitle = "Congresso Latino-Americano de varejo e consumo: digital transformation in retailing",

}

Online engagement and the role of digital influencers in product endorsement on Instagram. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle et al.

Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019 2019. p. 1-16.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Online engagement and the role of digital influencers in product endorsement on Instagram

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Lourdes Barbosa, M.

PY - 2019

Y1 - 2019

KW - engagement

KW - digital influencer

KW - relationship

KW - marketing

KW - Instagram

M3 - Conference contribution

SN - 7106-13667

VL - 2019

SP - 1

EP - 16

BT - Congresso Latino-Americano de varejo e consumo: digital transformation in retailing

ER -

Online engagement and the role of digital influencers in product endorsement on Instagram

Keywords

Access to Document

Fingerprint

Projects

Creative Economy in Tourism, Culture, Sustainability and Destination Image: A Study in Northeast Brazil from the Dutch Experience

Cite this