Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCongresso Latino-Americano de varejo e consumo: digital transformation in retailing
Pages1-16
Volume2019
Publication statusPublished - 2019

Keywords

  • engagement
  • digital influencer
  • relationship
  • marketing
  • Instagram

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