Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCongresso Latino-Americano de varejo e consumo: digital transformation in retailing
Pages1-16
Volume2019
Publication statusPublished - 2019

Keywords

  • engagement
  • digital influencer
  • relationship
  • marketing
  • Instagram

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    De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Lourdes Barbosa, M. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. In Congresso Latino-Americano de varejo e consumo: digital transformation in retailing (Vol. 2019, pp. 1-16) http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2019/paper/view/7106/2000