Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCongresso Latino-Americano de varejo e consumo: digital transformation in retailing
Pages1-16
Volume2019
Publication statusPublished - 2019

Keywords

  • engagement
  • digital influencer
  • relationship
  • marketing
  • Instagram

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Lourdes Barbosa, M. (2019). Online engagement and the role of digital influencers in product endorsement on Instagram. In Congresso Latino-Americano de varejo e consumo: digital transformation in retailing (Vol. 2019, pp. 1-16)
De Brito Silva, MJ ; Alencar de Farias, S ; Kovacs, Michelle ; Lourdes Barbosa, M. / Online engagement and the role of digital influencers in product endorsement on Instagram. Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019 2019. pp. 1-16
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title = "Online engagement and the role of digital influencers in product endorsement on Instagram",
keywords = "engagement, digital influencer, relationship, marketing, Instagram",
author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and {Lourdes Barbosa}, M.",
year = "2019",
language = "English",
isbn = "7106-13667",
volume = "2019",
pages = "1--16",
booktitle = "Congresso Latino-Americano de varejo e consumo: digital transformation in retailing",

}

De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Lourdes Barbosa, M 2019, Online engagement and the role of digital influencers in product endorsement on Instagram. in Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. vol. 2019, pp. 1-16.

Online engagement and the role of digital influencers in product endorsement on Instagram. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Lourdes Barbosa, M.

Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019 2019. p. 1-16.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Online engagement and the role of digital influencers in product endorsement on Instagram

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Lourdes Barbosa, M.

PY - 2019

Y1 - 2019

KW - engagement

KW - digital influencer

KW - relationship

KW - marketing

KW - Instagram

M3 - Conference contribution

SN - 7106-13667

VL - 2019

SP - 1

EP - 16

BT - Congresso Latino-Americano de varejo e consumo: digital transformation in retailing

ER -

De Brito Silva MJ, Alencar de Farias S, Kovacs M, Lourdes Barbosa M. Online engagement and the role of digital influencers in product endorsement on Instagram. In Congresso Latino-Americano de varejo e consumo: digital transformation in retailing. Vol. 2019. 2019. p. 1-16