Online engagement and the role of digital influencers in product endorsement on Instagram

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Lourdes Barbosa

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-31
JournalJournal of Relationship Marketing
Volume2019
DOIs
Publication statusPublished - 2019

Keywords

  • engagement
  • digital influencer
  • relationship
  • marketing
  • Instagram

Cite this

De Brito Silva, MJ ; Alencar de Farias, S ; Kovacs, Michelle ; Lourdes Barbosa, M. / Online engagement and the role of digital influencers in product endorsement on Instagram. In: Journal of Relationship Marketing. 2019 ; Vol. 2019. pp. 1-31.
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title = "Online engagement and the role of digital influencers in product endorsement on Instagram",
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year = "2019",
doi = "10.1080/15332667.2019.1664872",
language = "English",
volume = "2019",
pages = "1--31",
journal = "Journal of Relationship Marketing",
issn = "1533-2667",
publisher = "Taylor & Francis",

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Online engagement and the role of digital influencers in product endorsement on Instagram. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Lourdes Barbosa, M.

In: Journal of Relationship Marketing, Vol. 2019, 2019, p. 1-31.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Online engagement and the role of digital influencers in product endorsement on Instagram

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Lourdes Barbosa, M.

PY - 2019

Y1 - 2019

KW - engagement

KW - digital influencer

KW - relationship

KW - marketing

KW - Instagram

U2 - 10.1080/15332667.2019.1664872

DO - 10.1080/15332667.2019.1664872

M3 - Article

VL - 2019

SP - 1

EP - 31

JO - Journal of Relationship Marketing

JF - Journal of Relationship Marketing

SN - 1533-2667

ER -