On the use of virtual environments for the evaluation of location-based applications

A.E. Hühn, JV Khan, A. Lucero, P. Ketelaar

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

17 Citations (Scopus)


User experience (UX) research on pervasive technologies faces considerable challenges regarding today's mobile context-sensitive applications: evaluative field studies lack control, whereas lab studies miss the interaction with a dynamic context. This dilemma has inspired researchers to use virtual environments (VEs) to acquire control while offering the user a rich contextual experience. Although promising, these studies are mainly concerned with usability and the technical realization of their setup. Furthermore, previous setups leave room for improvement regarding the user's immersive experience. This paper contributes to this line of research by presenting a UX case study on mobile advertising with a novel CAVE-smartphone interface. We conducted two experiments in which we evaluated the intrusiveness of a mobile locationbased advertising app in a virtual supermarket. The results confirm our hypothesis that context-congruent ads lessen the experienced intrusiveness thereby demonstrating that our setup is capable of generating preliminary meaningful results with regards to UX. Furthermore, we share insights in conducting these studies.

Original languageEnglish
Title of host publicationConference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Place of PublicationAustin
Number of pages10
ISBN (Print)9781450310154
Publication statusPublished - 2012
EventCHI 2012 - Austin
Duration: 5 May 201210 May 2012

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


ConferenceCHI 2012


  • Location-based services
  • Mixed reality
  • Pervasive computing
  • User experience evaluation


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