Neighbour joined the game: ludic city branding as participatory tool.

Sjors Martens, Laura Cañete Sanz

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 29 Oct 2020
Event	VII Congreso Internacional AE-IC Valencia 2020 'Diversidad y Comunicación'. - Universidad de Valencia, Valencia, Spain Duration: 28 Oct 2020 → 30 Oct 2020

Conference	VII Congreso Internacional AE-IC Valencia 2020 'Diversidad y Comunicación'.
Country/Territory	Spain
City	Valencia
Period	28/10/20 → 30/10/20

Keywords

@conference{53d0d96e724144fdb6f7cc3bb9462d46,

title = "Neighbour joined the game: ludic city branding as participatory tool.",

keywords = "ludic city branding, postmodern marketing, urban play, participation",

author = "Sjors Martens and {Ca{\~n}ete Sanz}, Laura",

year = "2020",

month = oct,

day = "29",

language = "English",

note = "VII Congreso Internacional AE-IC Valencia 2020 'Diversidad y Comunicaci{\'o}n'. ; Conference date: 28-10-2020 Through 30-10-2020",

}

TY - CONF

T1 - Neighbour joined the game: ludic city branding as participatory tool.

AU - Martens, Sjors

AU - Cañete Sanz, Laura

PY - 2020/10/29

Y1 - 2020/10/29

KW - ludic city branding

KW - postmodern marketing

KW - urban play

KW - participation

M3 - Paper

T2 - VII Congreso Internacional AE-IC Valencia 2020 'Diversidad y Comunicación'.

Y2 - 28 October 2020 through 30 October 2020

ER -