Neighbour joined the game: ludic city branding as participatory tool.

Sjors Martens, Laura Cañete Sanz

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationActas Del VII Congreso Internacional de La AE-IC. Valencia: Asociación Española de Investigación de la Comunicación, 2020.
Place of PublicationValencia
PublisherAsociación Española de Investigación de la Comunicación
Pages2033-2059
ISBN (Print)9788409209637
Publication statusPublished - 2020

Keywords

  • ludic city branding
  • postmodern marketing
  • urban play
  • participation

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