@inproceedings{c4ca5b39378f48939818f75b7056f271,
title = "Neighbour joined the game: ludic city branding as participatory tool.",
keywords = "ludic city branding, postmodern marketing, urban play, participation",
author = "Sjors Martens and {Ca{\~n}ete Sanz}, Laura",
year = "2020",
language = "English",
isbn = "9788409209637",
pages = "2033--2059",
booktitle = "Actas Del VII Congreso Internacional de La AE-IC. Valencia: Asociaci{\'o}n Espa{\~n}ola de Investigaci{\'o}n de la Comunicaci{\'o}n, 2020.",
publisher = "Asociaci{\'o}n Espa{\~n}ola de Investigaci{\'o}n de la Comunicaci{\'o}n",
}