Nation branding and integrated marketing communications: an ASEAN perspective

KJ Dinnie, T.C. Melewar, K.-U. Seidenfuss, G. Musa

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)

Fingerprint Dive into the research topics of 'Nation branding and integrated marketing communications: an ASEAN perspective'. Together they form a unique fingerprint.

Business & Economics