Original language | English |
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Pages (from-to) | 388-403 |
Number of pages | 16 |
Journal | International Marketing Review |
Volume | 27 |
Issue number | 4 |
Publication status | Published - 2010 |
Nation branding and integrated marketing communications: an ASEAN perspective
KJ Dinnie, T.C. Melewar, K.-U. Seidenfuss, G. Musa
Research output: Contribution to journal › Article › Scientific › peer-review
55
Citations
(Scopus)