Nation branding and integrated marketing communications: an ASEAN perspective

KJ Dinnie, T.C. Melewar, K.-U. Seidenfuss, G. Musa

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)388-403
Number of pages16
JournalInternational Marketing Review
Volume27
Issue number4
Publication statusPublished - 2010

Cite this

Dinnie, KJ., Melewar, T. C., Seidenfuss, K-U., & Musa, G. (2010). Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review, 27(4), 388-403.
Dinnie, KJ ; Melewar, T.C. ; Seidenfuss, K.-U. ; Musa, G. / Nation branding and integrated marketing communications: an ASEAN perspective. In: International Marketing Review. 2010 ; Vol. 27, No. 4. pp. 388-403.
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Dinnie, KJ, Melewar, TC, Seidenfuss, K-U & Musa, G 2010, 'Nation branding and integrated marketing communications: an ASEAN perspective', International Marketing Review, vol. 27, no. 4, pp. 388-403.

Nation branding and integrated marketing communications: an ASEAN perspective. / Dinnie, KJ; Melewar, T.C.; Seidenfuss, K.-U.; Musa, G.

In: International Marketing Review, Vol. 27, No. 4, 2010, p. 388-403.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Nation branding and integrated marketing communications: an ASEAN perspective

AU - Dinnie, KJ

AU - Melewar, T.C.

AU - Seidenfuss, K.-U.

AU - Musa, G.

PY - 2010

Y1 - 2010

M3 - Article

VL - 27

SP - 388

EP - 403

JO - International Marketing Review

JF - International Marketing Review

SN - 0265-1335

IS - 4

ER -