| Original language | English |
|---|---|
| Pages (from-to) | 388-403 |
| Number of pages | 16 |
| Journal | International Marketing Review |
| Volume | 27 |
| Issue number | 4 |
| Publication status | Published - 2010 |
Cite this
Dinnie, KJ., Melewar, T. C., Seidenfuss, K-U., & Musa, G. (2010). Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review, 27(4), 388-403.
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title = "Nation branding and integrated marketing communications: an ASEAN perspective",
author = "KJ Dinnie and T.C. Melewar and K.-U. Seidenfuss and G. Musa",
year = "2010",
language = "English",
volume = "27",
pages = "388--403",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald",
number = "4",
}
Dinnie, KJ, Melewar, TC, Seidenfuss, K-U & Musa, G 2010, 'Nation branding and integrated marketing communications: an ASEAN perspective', International Marketing Review, vol. 27, no. 4, pp. 388-403.
Nation branding and integrated marketing communications: an ASEAN perspective. / Dinnie, KJ; Melewar, T.C.; Seidenfuss, K.-U.; Musa, G.
In: International Marketing Review, Vol. 27, No. 4, 2010, p. 388-403.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - Nation branding and integrated marketing communications: an ASEAN perspective
AU - Dinnie, KJ
AU - Melewar, T.C.
AU - Seidenfuss, K.-U.
AU - Musa, G.
PY - 2010
Y1 - 2010
M3 - Article
VL - 27
SP - 388
EP - 403
JO - International Marketing Review
JF - International Marketing Review
SN - 0265-1335
IS - 4
ER -
Dinnie KJ, Melewar TC, Seidenfuss K-U, Musa G. Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review. 2010;27(4):388-403.