Nation branding and integrated marketing communications: an ASEAN perspective

KJ Dinnie, T.C. Melewar, K.-U. Seidenfuss, G. Musa

Research output: Contribution to journalArticleScientificpeer-review

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)388-403
Number of pages16
JournalInternational Marketing Review
Volume27
Issue number4
Publication statusPublished - 2010

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