Nation branding and integrated marketing communications: an ASEAN perspective

KJ Dinnie, T.C. Melewar, K.-U. Seidenfuss, G. Musa

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	388-403
Number of pages	16
Journal	International Marketing Review
Volume	27
Issue number	4
Publication status	Published - 2010

Access to Document

@article{dbb320209ac547e39c1b597821e3ad35,

title = "Nation branding and integrated marketing communications: an ASEAN perspective",

author = "KJ Dinnie and T.C. Melewar and K.-U. Seidenfuss and G. Musa",

year = "2010",

language = "English",

volume = "27",

pages = "388--403",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald",

number = "4",

}