Mobile multimedia technology, a process for consumer interaction and brand penetration

P Walters, KA Hoven

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)201-205
Number of pages6
JournalInternational Journal of Management Cases
Publication statusPublished - 2010

Keywords

  • mobile media
  • consumer interaction

Cite this

@article{a9ce6b859b2847608b5e0ac96cb8947a,
title = "Mobile multimedia technology, a process for consumer interaction and brand penetration",
keywords = "mobile media, consumer interaction",
author = "P Walters and KA Hoven",
note = "Special Issue: CIRCLE Conference",
year = "2010",
language = "English",
pages = "201--205",
journal = "International Journal of Management Cases",
issn = "1741-6264",

}

Mobile multimedia technology, a process for consumer interaction and brand penetration. / Walters, P; Hoven, KA.

In: International Journal of Management Cases, 2010, p. 201-205.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Mobile multimedia technology, a process for consumer interaction and brand penetration

AU - Walters, P

AU - Hoven, KA

N1 - Special Issue: CIRCLE Conference

PY - 2010

Y1 - 2010

KW - mobile media

KW - consumer interaction

M3 - Article

SP - 201

EP - 205

JO - International Journal of Management Cases

JF - International Journal of Management Cases

SN - 1741-6264

ER -