Mobile multimedia technology, a process for consumer interaction and brand penetration

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	201-208
Number of pages	8
Journal	International Journal of Management Cases
Publication status	Published - 2010

Keywords

@article{a9ce6b859b2847608b5e0ac96cb8947a,

title = "Mobile multimedia technology, a process for consumer interaction and brand penetration",

keywords = "mobile media, consumer interaction",

author = "P Walters and KA Hoven",

note = "Special Issue: CIRCLE Conference",

year = "2010",

language = "English",

pages = "201--208",

journal = "International Journal of Management Cases",

issn = "1741-6264",

}

TY - JOUR

T1 - Mobile multimedia technology, a process for consumer interaction and brand penetration

AU - Walters, P

AU - Hoven, KA

N1 - Special Issue: CIRCLE Conference

PY - 2010

Y1 - 2010

KW - mobile media

KW - consumer interaction

M3 - Article

SN - 1741-6264

SP - 201

EP - 208

JO - International Journal of Management Cases

JF - International Journal of Management Cases

ER -