Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads

M.S. Van Gisbergen, V-J Khan, P. Ketelaar, A.E. Hühn

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of Esomar Congress 2011
PublisherEsomar
Publication statusPublished - 2011

Cite this

Van Gisbergen, M. S., Khan, V-J., Ketelaar, P., & Hühn, A. E. (2011). Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. In Proceedings of Esomar Congress 2011 Esomar.
Van Gisbergen, M.S. ; Khan, V-J ; Ketelaar, P. ; Hühn, A.E. / Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. Proceedings of Esomar Congress 2011. Esomar, 2011.
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title = "Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads",
author = "{Van Gisbergen}, M.S. and V-J Khan and P. Ketelaar and A.E. H{\"u}hn",
year = "2011",
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booktitle = "Proceedings of Esomar Congress 2011",
publisher = "Esomar",

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Van Gisbergen, MS, Khan, V-J, Ketelaar, P & Hühn, AE 2011, Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. in Proceedings of Esomar Congress 2011. Esomar.

Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. / Van Gisbergen, M.S.; Khan, V-J; Ketelaar, P.; Hühn, A.E.

Proceedings of Esomar Congress 2011. Esomar, 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads

AU - Van Gisbergen, M.S.

AU - Khan, V-J

AU - Ketelaar, P.

AU - Hühn, A.E.

PY - 2011

Y1 - 2011

M3 - Conference contribution

BT - Proceedings of Esomar Congress 2011

PB - Esomar

ER -

Van Gisbergen MS, Khan V-J, Ketelaar P, Hühn AE. Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. In Proceedings of Esomar Congress 2011. Esomar. 2011