Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads

M.S. Van Gisbergen, V-J Khan, P. Ketelaar, A.E. Hühn

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of Esomar Congress 2011
PublisherEsomar
Publication statusPublished - 2011

Projects

BIOMETRIC DESIGN FOR CASUAL GAMES

Calvi, L., van Gisbergen, M., Janssen, D., Gualeni, S., Khan, J. & Davies, O.

RAAK SIA

1/01/1031/12/13

Project: Other

  • Cite this

    Van Gisbergen, M. S., Khan, V-J., Ketelaar, P., & Hühn, A. E. (2011). Mobile = location =effect-The effect of location of perceived intrusiveness of mobile ads. In Proceedings of Esomar Congress 2011 Esomar.