Mixed Reality (MR) consumer response on multiplex retailing : applied technology-based (Artificial Intelligence) interactive storytelling

E Sung; S Bae; Dai-In Danny Han; O Kwon

Mixed Reality (MR) consumer response on multiplex retailing : applied technology-based (Artificial Intelligence) interactive storytelling

E Sung, S Bae, Dai-In Danny Han, O Kwon

Academy for Hotel & Facility

Research output: Contribution to conference › Paper

Abstract

This study answers the questions on which factors drive the adoption of AI and MR in the multiplex retail environment and which factors drive consumers’ behavioral responses to the multiplex retail environment.

Original language	English
Publication status	Published - 13 Jun 2020
Event	42nd ISMS Marketing Science Conference (via Zoom) - Duke University (via Zoom), Durham, United States Duration: 11 Jun 2020 → 13 Jun 2020 https://conferences.fuqua.duke.edu/isms/

Conference

Conference	42nd ISMS Marketing Science Conference (via Zoom)
Country/Territory	United States
City	Durham
Period	11/06/20 → 13/06/20
Internet address	https://conferences.fuqua.duke.edu/isms/

Keywords

marketing
artificial intelligence
AI
experience economy
augmented reality
AR

Cite this

@conference{aa121af7c60f4bbfa293959f1cbcd249,

title = "Mixed Reality (MR) consumer response on multiplex retailing : applied technology-based (Artificial Intelligence) interactive storytelling",

abstract = "This study answers the questions on which factors drive the adoption of AI and MR in the multiplex retail environment and which factors drive consumers{\textquoteright} behavioral responses to the multiplex retail environment.",

keywords = "marketing, artificial intelligence, AI, experience economy, augmented reality, AR",

author = "E Sung and S Bae and Han, {Dai-In Danny} and O Kwon",

year = "2020",

month = jun,

day = "13",

language = "English",

note = "42nd ISMS Marketing Science Conference (via Zoom) ; Conference date: 11-06-2020 Through 13-06-2020",

url = "https://conferences.fuqua.duke.edu/isms/",

}

TY - CONF

T1 - Mixed Reality (MR) consumer response on multiplex retailing : applied technology-based (Artificial Intelligence) interactive storytelling

AU - Sung, E

AU - Bae, S

AU - Han, Dai-In Danny

AU - Kwon, O

PY - 2020/6/13

Y1 - 2020/6/13

N2 - This study answers the questions on which factors drive the adoption of AI and MR in the multiplex retail environment and which factors drive consumers’ behavioral responses to the multiplex retail environment.

AB - This study answers the questions on which factors drive the adoption of AI and MR in the multiplex retail environment and which factors drive consumers’ behavioral responses to the multiplex retail environment.

KW - marketing

KW - artificial intelligence

KW - AI

KW - experience economy

KW - augmented reality

KW - AR

M3 - Paper

T2 - 42nd ISMS Marketing Science Conference (via Zoom)

Y2 - 11 June 2020 through 13 June 2020

ER -

Mixed Reality (MR) consumer response on multiplex retailing : applied technology-based (Artificial Intelligence) interactive storytelling

Abstract

Conference

Keywords

Fingerprint

Cite this