Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 15 Jun 2018
Event	European Media Management Conference (EMMA) - Warsaw, Poland Duration: 13 Jun 2018 → 15 Jun 2018

Conference	European Media Management Conference (EMMA)
Country/Territory	Poland
City	Warsaw
Period	13/06/18 → 15/06/18

Cite this

@conference{63a1f502a03349f2b70c38b7e6f1eb35,

title = "Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization",

author = "R Hammers and MH Kovacs and MM Doicaru",

year = "2018",

month = jun,

day = "15",

language = "English",

note = "European Media Management Conference (EMMA) ; Conference date: 13-06-2018 Through 15-06-2018",

}