Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

R Hammers, MH Kovacs, MM Doicaru

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 15 Jun 2018
EventEuropean Media Management Conference (EMMA) - Warsaw, Poland
Duration: 13 Jun 201815 Jun 2018

Conference

ConferenceEuropean Media Management Conference (EMMA)
CountryPoland
CityWarsaw
Period13/06/1815/06/18

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