Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

R Hammers, MH Kovacs, MM Doicaru

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 15 Jun 2018
EventEuropean Media Management Conference (EMMA) - Warsaw, Poland
Duration: 13 Jun 201815 Jun 2018

Conference

ConferenceEuropean Media Management Conference (EMMA)
CountryPoland
CityWarsaw
Period13/06/1815/06/18

Cite this

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title = "Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization",
author = "R Hammers and MH Kovacs and MM Doicaru",
year = "2018",
month = "6",
day = "15",
language = "English",
note = "European Media Management Conference (EMMA) ; Conference date: 13-06-2018 Through 15-06-2018",

}

Hammers, R, Kovacs, MH & Doicaru, MM 2018, 'Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization' Paper presented at European Media Management Conference (EMMA), Warsaw, Poland, 13/06/18 - 15/06/18, .

Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization. / Hammers, R; Kovacs, MH; Doicaru, MM.

2018. Paper presented at European Media Management Conference (EMMA), Warsaw, Poland.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Message framing and different appeals : an experiment using a specific digital messaging platform for data driven personalization

AU - Hammers, R

AU - Kovacs, MH

AU - Doicaru, MM

PY - 2018/6/15

Y1 - 2018/6/15

M3 - Paper

ER -