Message design matters: the effectiveness of location congruency and openness in smartphone ads

P. Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, J Vantriet, SF bernritter

Research output: Contribution to conference › Paper

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Finished
VIRTUAL REALITY COMMUNICATION
van Gisbergen, M. (PI), Relouw, J. (CoI), Walker, M. (CoI), Doicaru, M. (CoI) & Stupar-Rutenfrans, S. (CoI)
RAAK SIA
1/01/17 → 31/12/18
Project: Research