Message design matters: the effectiveness of location congruency and openness in smartphone ads

P. Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, J Vantriet, SF bernritter

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventCommunicating With Power. The 66th Annual Conference of the International Communication Association - Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016

Conference

ConferenceCommunicating With Power. The 66th Annual Conference of the International Communication Association
CountryJapan
CityFukuoka
Period9/06/1613/06/16

Cite this

Ketelaar, P., Janssen, L., Van Gisbergen, MS., Hühn, AE., van Woudenberg, J., Vantriet, J., & bernritter, SF. (2016). Message design matters: the effectiveness of location congruency and openness in smartphone ads. Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan.
Ketelaar, P. ; Janssen, L ; Van Gisbergen, MS ; Hühn, AE ; van Woudenberg, J ; Vantriet, J ; bernritter, SF. / Message design matters: the effectiveness of location congruency and openness in smartphone ads. Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan.
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title = "Message design matters: the effectiveness of location congruency and openness in smartphone ads",
author = "P. Ketelaar and L Janssen and {Van Gisbergen}, MS and AE H{\"u}hn and {van Woudenberg}, J and J Vantriet and SF bernritter",
year = "2016",
language = "English",
note = "Communicating With Power. The 66th Annual Conference of the International Communication Association ; Conference date: 09-06-2016 Through 13-06-2016",

}

Ketelaar, P, Janssen, L, Van Gisbergen, MS, Hühn, AE, van Woudenberg, J, Vantriet, J & bernritter, SF 2016, 'Message design matters: the effectiveness of location congruency and openness in smartphone ads', Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan, 9/06/16 - 13/06/16.

Message design matters: the effectiveness of location congruency and openness in smartphone ads. / Ketelaar, P.; Janssen, L; Van Gisbergen, MS; Hühn, AE; van Woudenberg, J; Vantriet, J; bernritter, SF.

2016. Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Message design matters: the effectiveness of location congruency and openness in smartphone ads

AU - Ketelaar, P.

AU - Janssen, L

AU - Van Gisbergen, MS

AU - Hühn, AE

AU - van Woudenberg, J

AU - Vantriet, J

AU - bernritter, SF

PY - 2016

Y1 - 2016

M3 - Paper

ER -

Ketelaar P, Janssen L, Van Gisbergen MS, Hühn AE, van Woudenberg J, Vantriet J et al. Message design matters: the effectiveness of location congruency and openness in smartphone ads. 2016. Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan.