Message design matters: the effectiveness of location congruency and openness in smartphone ads

P. Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, J Vantriet, SF bernritter

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventCommunicating With Power. The 66th Annual Conference of the International Communication Association - Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016

Conference

ConferenceCommunicating With Power. The 66th Annual Conference of the International Communication Association
CountryJapan
CityFukuoka
Period9/06/1613/06/16

Cite this

Ketelaar, P., Janssen, L., Van Gisbergen, MS., Hühn, AE., van Woudenberg, J., Vantriet, J., & bernritter, SF. (2016). Message design matters: the effectiveness of location congruency and openness in smartphone ads. Paper presented at Communicating With Power. The 66th Annual Conference of the International Communication Association, Fukuoka, Japan.