Message design matters: the effectiveness of location congruency and openness in smartphone ads

P. Ketelaar; L Janssen; MS Van Gisbergen; AE Hühn; J  van Woudenberg; J Vantriet; SF bernritter

Message design matters: the effectiveness of location congruency and openness in smartphone ads

P. Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, J Vantriet, SF bernritter

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2016
Event	Communicating With Power. The 66th Annual Conference of the International Communication Association - Fukuoka, Japan Duration: 9 Jun 2016 → 13 Jun 2016

Conference

Conference	Communicating With Power. The 66th Annual Conference of the International Communication Association
Country/Territory	Japan
City	Fukuoka
Period	9/06/16 → 13/06/16

VIRTUAL REALITY COMMUNICATION
van Gisbergen, M. (PI), Relouw, J. (CoI), Walker, M. (CoI), Doicaru, M. (CoI) & Stupar-Rutenfrans, S. (CoI)
RAAK SIA
1/01/17 → 31/12/18
Project: Research

Cite this

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title = "Message design matters: the effectiveness of location congruency and openness in smartphone ads",

author = "P. Ketelaar and L Janssen and {Van Gisbergen}, MS and AE H{\"u}hn and {van Woudenberg}, J and J Vantriet and SF bernritter",

year = "2016",

language = "English",

note = "Communicating With Power. The 66th Annual Conference of the International Communication Association ; Conference date: 09-06-2016 Through 13-06-2016",

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TY - CONF

T1 - Message design matters: the effectiveness of location congruency and openness in smartphone ads

AU - Ketelaar, P.

AU - Janssen, L

AU - Van Gisbergen, MS

AU - Hühn, AE

AU - van Woudenberg, J

AU - Vantriet, J

AU - bernritter, SF

PY - 2016

Y1 - 2016

M3 - Paper

T2 - Communicating With Power. The 66th Annual Conference of the International Communication Association

Y2 - 9 June 2016 through 13 June 2016

ER -

Message design matters: the effectiveness of location congruency and openness in smartphone ads

Conference

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Projects

VIRTUAL REALITY COMMUNICATION

Cite this