Media planning: create a brand POEM

MS Van Gisbergen, D Hoogervorst, S. Kreek, R. Witteman

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)17-19
Number of pages3
JournalAdmap
Volume49
Issue number559
Publication statusPublished - 2014

Cite this

Van Gisbergen, MS., Hoogervorst, D., Kreek, S., & Witteman, R. (2014). Media planning: create a brand POEM. Admap, 49(559), 17-19.
Van Gisbergen, MS ; Hoogervorst, D ; Kreek, S. ; Witteman, R. / Media planning: create a brand POEM. In: Admap. 2014 ; Vol. 49, No. 559. pp. 17-19.
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title = "Media planning: create a brand POEM",
author = "{Van Gisbergen}, MS and D Hoogervorst and S. Kreek and R. Witteman",
year = "2014",
language = "English",
volume = "49",
pages = "17--19",
journal = "Admap",
issn = "0001-8295",
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}

Van Gisbergen, MS, Hoogervorst, D, Kreek, S & Witteman, R 2014, 'Media planning: create a brand POEM', Admap, vol. 49, no. 559, pp. 17-19.

Media planning: create a brand POEM. / Van Gisbergen, MS; Hoogervorst, D; Kreek, S.; Witteman, R.

In: Admap, Vol. 49, No. 559, 2014, p. 17-19.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Media planning: create a brand POEM

AU - Van Gisbergen, MS

AU - Hoogervorst, D

AU - Kreek, S.

AU - Witteman, R.

PY - 2014

Y1 - 2014

M3 - Article

VL - 49

SP - 17

EP - 19

JO - Admap

JF - Admap

SN - 0001-8295

IS - 559

ER -

Van Gisbergen MS, Hoogervorst D, Kreek S, Witteman R. Media planning: create a brand POEM. Admap. 2014;49(559):17-19.