Media Enriched Sport Experiences

M.S. Van Gisbergen, Niels Bonenkamp, JH Lappia

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Abstract

This book provides a sample of studies and concepts created within the project Media ENriched Sport ExperienceS (MENSES). A project powered by Hilversum Media Campus, ZIGGO and Breda University of Applied Sciences. MENSES aims to create new media enriched sport experiences, by means of introducing innovative digital concepts combining media entertainment and live sport content. It wants to share building stones and blueprints to be accessed in Hilversum. As such it will help organizations to answer the question how live and broadcasted sport experiences can be enriched by means of new digital strategies. By combining interaction, transformation and data enrichment, the mediated and live sport events should be turned into a memorable sport experience
Original languageEnglish
Place of PublicationBreda
PublisherHilversum Municpal, VodafoneZiggo, Breda University of applied Sciences, Studio Black
Number of pages76
Publication statusPublished - 1 Jan 2020

Keywords

  • Experience Sport Media Live Concepts

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