Measuring audience engagement with corporate rate brands, through their mobile phone

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	77-85
Number of pages	9
Journal	International Journal of Management Cases
Volume	12
Issue number	3
Publication status	Published - 2011

Keywords

@article{a7947756aef546259c1a3bc231e6c097,

title = "Measuring audience engagement with corporate rate brands, through their mobile phone",

keywords = "digital media, bluetooth, audience engagement",

author = "P Walters and KA Hoven",

year = "2011",

language = "English",

volume = "12",

pages = "77--85",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "3",

}