Measuring audience engagement with corporate rate brands, through their mobile phone

P Walters, KA Hoven

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)77-85
Number of pages9
JournalInternational Journal of Management Cases
Volume12
Issue number3
Publication statusPublished - 2011

Keywords

  • digital media
  • bluetooth
  • audience engagement

Cite this

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title = "Measuring audience engagement with corporate rate brands, through their mobile phone",
keywords = "digital media, bluetooth, audience engagement",
author = "P Walters and KA Hoven",
year = "2011",
language = "English",
volume = "12",
pages = "77--85",
journal = "International Journal of Management Cases",
issn = "1741-6264",
number = "3",

}

Measuring audience engagement with corporate rate brands, through their mobile phone. / Walters, P; Hoven, KA.

In: International Journal of Management Cases, Vol. 12, No. 3, 2011, p. 77-85.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Measuring audience engagement with corporate rate brands, through their mobile phone

AU - Walters, P

AU - Hoven, KA

PY - 2011

Y1 - 2011

KW - digital media

KW - bluetooth

KW - audience engagement

M3 - Article

VL - 12

SP - 77

EP - 85

JO - International Journal of Management Cases

JF - International Journal of Management Cases

SN - 1741-6264

IS - 3

ER -