Measuring audience engagement with corporate rate brands, through their mobile phone

P Walters, KA Hoven

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)77-85
Number of pages9
JournalInternational Journal of Management Cases
Volume12
Issue number3
Publication statusPublished - 2011

Keywords

  • digital media
  • bluetooth
  • audience engagement

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