| Original language | Dutch |
|---|---|
| Title of host publication | Cultuurmarketing Jaarboek editie 2018 |
| Editors | H Smetsers |
| Publisher | Cultuurmarketing |
| Pages | 11-13 |
| Number of pages | 3 |
| Publication status | Published - 2018 |
Keywords
- marketing
- segmentatie
- cultuur
Klantsegmentatie 2.0
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional