Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

OW Hermans, F Melissen

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2008
Event26th EuroChrie Conference, 11-10-2008; 2008 - Dubai
Duration: 11 Oct 200811 Oct 2008

Conference

Conference26th EuroChrie Conference, 11-10-2008; 2008
CityDubai
Period11/10/0811/10/08

Cite this

@conference{973e9f9b4e094e6fa23af7ae6c2a05f4,
title = "Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts",
author = "OW Hermans and F Melissen",
year = "2008",
language = "English",
note = "26th EuroChrie Conference, 11-10-2008; 2008 ; Conference date: 11-10-2008 Through 11-10-2008",

}

Hermans, OW & Melissen, F 2008, 'Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts' Paper presented at 26th EuroChrie Conference, 11-10-2008; 2008, Dubai, 11/10/08 - 11/10/08, .

Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts. / Hermans, OW; Melissen, F.

2008. Paper presented at 26th EuroChrie Conference, 11-10-2008; 2008, Dubai, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

AU - Hermans, OW

AU - Melissen, F

PY - 2008

Y1 - 2008

M3 - Paper

ER -