Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

OW Hermans, F Melissen

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2008
Event26th EuroChrie Conference, 11-10-2008; 2008 - Dubai
Duration: 11 Oct 200811 Oct 2008

Conference

Conference26th EuroChrie Conference, 11-10-2008; 2008
CityDubai
Period11/10/0811/10/08

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