Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

OW Hermans; F Melissen

Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

Academy for Hotel & Facility

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2008
Event	26th EuroChrie Conference, 11-10-2008; 2008 - Dubai Duration: 11 Oct 2008 → 11 Oct 2008

Conference

Conference	26th EuroChrie Conference, 11-10-2008; 2008
City	Dubai
Period	11/10/08 → 11/10/08

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http://pc.parnu.ee/~htooman/EuroChrie/Welcome%20to%20EuroCHRIE%20Dubai%202008/papers/INTRODUCING%20THE%20CRM-7-18%20MODEL.pdf

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Hermans, OW., & Melissen, F. (2008). Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts. Paper presented at 26th EuroChrie Conference, 11-10-2008; 2008, Dubai, . http://pc.parnu.ee/~htooman/EuroChrie/Welcome%20to%20EuroCHRIE%20Dubai%202008/papers/INTRODUCING%20THE%20CRM-7-18%20MODEL.pdf

@conference{973e9f9b4e094e6fa23af7ae6c2a05f4,

title = "Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts",

author = "OW Hermans and F Melissen",

year = "2008",

language = "English",

note = "26th EuroChrie Conference, 11-10-2008; 2008 ; Conference date: 11-10-2008 Through 11-10-2008",

}

Hermans, OW & Melissen, F 2008, 'Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts', Paper presented at 26th EuroChrie Conference, 11-10-2008; 2008, Dubai, 11/10/08 - 11/10/08. <http://pc.parnu.ee/~htooman/EuroChrie/Welcome%20to%20EuroCHRIE%20Dubai%202008/papers/INTRODUCING%20THE%20CRM-7-18%20MODEL.pdf>

Introducing the CRM 7-18 model: analysing the need for and introducing a model for phased design and implementation of guest relationship programs/efforts

Conference

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