Inleiding, Het event als strategisch marketinginstrument

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	Het event als strategisch marketinginstrument
Editors	R. van Olderen, D. Gerritsen
Place of Publication	Bussum
Publisher	Couthino
Pages	20-34
Number of pages	352
ISBN (Print)	978-90-469-02417
Publication status	Published - 2011

Cite this

@inbook{a4a20bbd720a4a9d893764341577ed76,

title = "Inleiding, Het event als strategisch marketinginstrument",

author = "DJM Gerritsen and {van Olderen}, RD",

year = "2011",

language = "Dutch",

isbn = "978-90-469-02417",

publisher = "Couthino",

pages = "20--34",

editor = "{van Olderen}, R. and D. Gerritsen",

booktitle = "Het event als strategisch marketinginstrument",

}