Imagineering: innovation in the experience economy

Keyphrases

• Experience Economy 100%
• Imagineering 100%
• Consumer-to-consumer 50%
• Meaningful Experience 50%
• Marketing Events 50%
• Complex Economic System 50%
• Tourism Marketing 50%
• Event Planning 50%
• Theory into Practice 50%
• Competitive Advantage 50%

Economics, Econometrics and Finance

• Competitive Advantage 100%
• Tourism Marketing 100%

Social Sciences

• Tourism Marketing 100%
• Competitive Advantage 100%