Imagineering: innovation in the experience economy

G. Kuiper, HAP Smit

Research output: Book/ReportBookProfessional

5 Citations (Scopus)

Abstract

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Original languageEnglish
Place of PublicationWallingford
PublisherCABI International
Number of pages292
ISBN (Print)9781780644653
Publication statusPublished - 2014

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