How transmedia storytelling boosts theme park attraction experiences.

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-13
JournalJournal of Vacation Marketing
DOIs
Publication statusPublished - 2025

Keywords

  • transmedia storytelling
  • theme parks
  • prior knowlegde
  • narrative understanding
  • emotions

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