How tourism activity shapes travel experience sharing: tourist well-being and social context.

Lujun Su, Binli Tang, Jeroen Nawijn

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.

Original languageEnglish
Pages (from-to)1-14
JournalAnnals of Tourism Research
Volume91
DOIs
Publication statusPublished - 2021

Keywords

  • Eudaimonia
  • Hedonia
  • Social context
  • Tourism activity
  • Travel experience sharing

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