How credible is Vancouver's new destination brand? An analysis of a destination's brand promise and the tourist's brand experience.

Rami Isaac, J Wichnewski

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationRoutledge handbook of tourism cities
EditorsAM Morrison, A Coca-Stefaniak
Place of PublicationAbingdon
PublisherRoutledge
Pages187-207
ISBN (Electronic)9780429244605
ISBN (Print)9780367199999
Publication statusPublished - 2020

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    Isaac, R., & Wichnewski, J. (2020). How credible is Vancouver's new destination brand? An analysis of a destination's brand promise and the tourist's brand experience. In AM. Morrison, & A. Coca-Stefaniak (Eds.), Routledge handbook of tourism cities (pp. 187-207). Routledge.