How credible is Vancouver’s new destination brand? An analysis of a destination brand promise and the tourist brand experience

Rami Isaac, J Wichnewski

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationRoutledge Handbook of Tourism Cities
EditorsAlastair M. Morrison, J. Andres Coca-Stefaniak
PublisherRoutledge
ISBN (Print)9780367199999
Publication statusPublished - 28 Aug 2020

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    Isaac, R., & Wichnewski, J. (2020). How credible is Vancouver’s new destination brand? An analysis of a destination brand promise and the tourist brand experience. In A. M. Morrison, & J. A. Coca-Stefaniak (Eds.), Routledge Handbook of Tourism Cities Routledge.