Het event als strategisch marketinginstrument

Research output: Book/ReportBookProfessional

Original languageDutch
Place of PublicationBussum
PublisherCouthino
Number of pages302
Edition2
ISBN (Electronic)9789046967164
ISBN (Print)9789046905692
Publication statusPublished - 2017

Keywords

  • strategy
  • event marketing
  • branding
  • measuring results

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