Het event als strategisch marketinginstrument

Research output: Book/ReportBookProfessional

Original languageDutch
Place of PublicationBussum
PublisherCouthino
Number of pages302
Edition2
ISBN (Print)9789046905692
Publication statusPublished - 2017

Keywords

  • strategy
  • event marketing
  • branding
  • measuring results

Cite this

@book{870f710f439349edbb1becb5974eb4c8,
title = "Het event als strategisch marketinginstrument",
keywords = "strategy, event marketing, branding, measuring results",
author = "DJM Gerritsen and {van Olderen}, RD",
year = "2017",
language = "Dutch",
isbn = "9789046905692",
publisher = "Couthino",
edition = "2",

}

Het event als strategisch marketinginstrument. / Gerritsen, DJM; van Olderen, RD.

2 ed. Bussum : Couthino, 2017. 302 p.

Research output: Book/ReportBookProfessional

TY - BOOK

T1 - Het event als strategisch marketinginstrument

AU - Gerritsen, DJM

AU - van Olderen, RD

PY - 2017

Y1 - 2017

KW - strategy

KW - event marketing

KW - branding

KW - measuring results

M3 - Book

SN - 9789046905692

BT - Het event als strategisch marketinginstrument

PB - Couthino

CY - Bussum

ER -