Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process

OW Hermans; H. Mutsaerts; L. Olyslager

Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process

OW Hermans
, H. Mutsaerts
, L. Olyslager

Academy for Hotel & Facility

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	15-35
Number of pages	20
Journal	Tourismos, an International Refereed Multidisciplinary Journal of Tourism
Volume	4
Issue number	3
Publication status	Published - 2009

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http://mpra.ub.uni-muenchen.de/25417/1/MPRA_paper_25417.pdf

Cite this

@article{1ab4060da07c4fd5aa431d3ead1d1aca,

title = "Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process",

author = "OW Hermans and H. Mutsaerts and L. Olyslager",

year = "2009",

language = "English",

volume = "4",

pages = "15--35",

journal = "Tourismos, an International Refereed Multidisciplinary Journal of Tourism",

issn = "1790-8418",

publisher = "University of the Aegean",

number = "3",

}

Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process. / Hermans, OW; Mutsaerts, H.; Olyslager, L.
In: Tourismos, an International Refereed Multidisciplinary Journal of Tourism, Vol. 4, No. 3, 2009, p. 15-35.

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process

AU - Hermans, OW

AU - Mutsaerts, H.

AU - Olyslager, L.

PY - 2009

Y1 - 2009

M3 - Article

SN - 1790-8418

VL - 4

SP - 15

EP - 35

JO - Tourismos, an International Refereed Multidisciplinary Journal of Tourism

JF - Tourismos, an International Refereed Multidisciplinary Journal of Tourism

IS - 3

ER -

Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process

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