Guest relationship management principles as a reference point for building your brand: the case of a hospitality group's brand building process

OW Hermans, H. Mutsaerts, L. Olyslager

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)15-35
Number of pages20
JournalTourismos, an International Refereed Multidisciplinary Journal of Tourism
Issue number3
Publication statusPublished - 2009

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