From monologues to dialogues: interactivity in company social media use

Research output: ThesisDoctoral Thesis

Original languageEnglish
QualificationPh. D.
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Kerkhof, P., (Co)-promotor, External person
  • Beukeboom, C.J., (Co)-promotor, External person
Award date16 May 2018
Print ISBNs9789402809923
Publication statusPublished - 2018

Keywords

  • social media
  • online company interactivity
  • conversational human voice
  • textual paralanguage
  • emoticons
  • emoji
  • corporate reputation
  • online engagement
  • online brand exposure
  • social networking
  • social media exposure
  • brand humanization
  • social presence
  • contingency interactivity
  • webcare
  • online interaction
  • affective commitment

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