From monologues to dialogues: interactivity in company social media use

Research output: ThesisDoctoral ThesisScientific

Original languageEnglish
QualificationPh. D.
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Kerkhof, P., (Co)-promotor, External person
  • Beukeboom, C.J., (Co)-promotor, External person
Award date16 May 2018
Print ISBNs9789402809923
Publication statusPublished - 2018

Keywords

  • social media
  • online company interactivity
  • conversational human voice
  • textual paralanguage
  • emoticons
  • emoji
  • corporate reputation
  • online engagement
  • online brand exposure
  • social networking
  • social media exposure
  • brand humanization
  • social presence
  • contingency interactivity
  • webcare
  • online interaction
  • affective commitment

Cite this

@phdthesis{e820f8d36a0f40429be2f64fc478f0db,
title = "From monologues to dialogues: interactivity in company social media use",
keywords = "social media, online company interactivity, conversational human voice, textual paralanguage, emoticons, emoji, corporate reputation, online engagement, online brand exposure, social networking, social media exposure, brand humanization, social presence, contingency interactivity, webcare, online interaction, affective commitment",
author = "CHS Dijkmans",
year = "2018",
language = "English",
isbn = "9789402809923",
school = "Vrije Universiteit Amsterdam",

}

From monologues to dialogues: interactivity in company social media use. / Dijkmans, CHS.

2018. 209 p.

Research output: ThesisDoctoral ThesisScientific

TY - THES

T1 - From monologues to dialogues: interactivity in company social media use

AU - Dijkmans, CHS

PY - 2018

Y1 - 2018

KW - social media

KW - online company interactivity

KW - conversational human voice

KW - textual paralanguage

KW - emoticons

KW - emoji

KW - corporate reputation

KW - online engagement

KW - online brand exposure

KW - social networking

KW - social media exposure

KW - brand humanization

KW - social presence

KW - contingency interactivity

KW - webcare

KW - online interaction

KW - affective commitment

M3 - Doctoral Thesis

SN - 9789402809923

ER -