| Language | English |
|---|---|
| Qualification | Ph. D. |
| Awarding Institution |
|
| Supervisors/Advisors |
|
| Award date | 16 May 2018 |
| Print ISBNs | 9789402809923 |
| State | Published - 2018 |
Keywords
- social media
- online company interactivity
- conversational human voice
- textual paralanguage
- emoticons
- emoji
- corporate reputation
- online engagement
- online brand exposure
- social networking
- social media exposure
- brand humanization
- social presence
- contingency interactivity
- webcare
- online interaction
- affective commitment
Cite this
@phdthesis{e820f8d36a0f40429be2f64fc478f0db,
title = "From monologues to dialogues: interactivity in company social media use",
keywords = "social media, online company interactivity, conversational human voice, textual paralanguage, emoticons, emoji, corporate reputation, online engagement, online brand exposure, social networking, social media exposure, brand humanization, social presence, contingency interactivity, webcare, online interaction, affective commitment",
author = "CHS Dijkmans",
year = "2018",
language = "English",
isbn = "9789402809923",
school = "Vrije Universiteit Amsterdam",
}
Dijkmans, CHS 2018, 'From monologues to dialogues: interactivity in company social media use', Ph. D., Vrije Universiteit Amsterdam.
From monologues to dialogues: interactivity in company social media use. / Dijkmans, CHS.
2018. 209 p.Research output: Thesis › Doctoral Thesis › Scientific
TY - THES
T1 - From monologues to dialogues: interactivity in company social media use
AU - Dijkmans,CHS
PY - 2018
Y1 - 2018
KW - social media
KW - online company interactivity
KW - conversational human voice
KW - textual paralanguage
KW - emoticons
KW - emoji
KW - corporate reputation
KW - online engagement
KW - online brand exposure
KW - social networking
KW - social media exposure
KW - brand humanization
KW - social presence
KW - contingency interactivity
KW - webcare
KW - online interaction
KW - affective commitment
M3 - Doctoral Thesis
SN - 9789402809923
ER -