@phdthesis{e820f8d36a0f40429be2f64fc478f0db,
title = "From monologues to dialogues: interactivity in company social media use",
keywords = "social media, online company interactivity, conversational human voice, textual paralanguage, emoticons, emoji, corporate reputation, online engagement, online brand exposure, social networking, social media exposure, brand humanization, social presence, contingency interactivity, webcare, online interaction, affective commitment",
author = "CHS Dijkmans",
year = "2018",
language = "English",
isbn = "9789402809923",
school = "Vrije Universiteit Amsterdam",
}