Explaining the role of character development in the evaluation of morally ambiguous characters in entertainment media

M Kleemans, A Eden, S Daalmans, M van Ommen, GWM Weijers

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)

Abstract

The current project aims at better understanding how narrative characteristics in stories function in the liking, moral evaluation, and enjoyment of narratives featuring morally ambiguous characters (MACs). Shafer and Raney (2012) found that viewers differently enjoyed a heroic versus MAC-centered narrative. Building on this approach, a mixed-method design was used to investigate character development in two morally ambiguous narratives. Results of both a qualitative content analysis and an experiment provide support for the claim that character development is a central mechanism to explain viewer responses to MACs in narrative content. Thus, this study provides new directions for understanding characters in media research.

Original languageEnglish
Pages (from-to)16-28
Number of pages13
JournalPoetics : Journal of Empirical Research on Culture, the Media and the Arts
Volume60
DOIs
Publication statusPublished - 2016

Keywords

  • Affective Disposition Theory
  • Character development
  • Enjoyment
  • Morally ambiguous characters
  • Viewer responses

Fingerprint Dive into the research topics of 'Explaining the role of character development in the evaluation of morally ambiguous characters in entertainment media'. Together they form a unique fingerprint.

  • Cite this