Events en relatiemarketing

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationHet event als strategisch marketinginstrument
EditorsD. Gerritsen, R. van Olderen
Place of PublicationBussum
PublisherCouthino
Pages80-103
Number of pages352
ISBN (Print)978-90-469-02417
Publication statusPublished - 2011

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