Events en marketingcommunicatie

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	Het event als strategisch marketinginstrument
Editors	D. Gerritsen, R. van Olderen
Place of Publication	Bussum
Publisher	Couthino
Pages	104-131
Number of pages	352
ISBN (Print)	978-90-469-02417
Publication status	Published - 2011

Cite this

@inbook{523c6c2b21724521ba454135b3269267,

title = "Events en marketingcommunicatie",

author = "DJM Gerritsen and \{van Olderen\}, RD",

year = "2011",

language = "Dutch",

isbn = "978-90-469-02417",

publisher = "Couthino",

pages = "104--131",

editor = "D. Gerritsen and \{van Olderen\}, R.",

booktitle = "Het event als strategisch marketinginstrument",

}