Original language | Dutch |
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Title of host publication | Het event als strategisch marketinginstrument |
Editors | D. Gerritsen, R. van Olderen |
Place of Publication | Bussum |
Publisher | Couthino |
Pages | 104-131 |
Number of pages | 352 |
ISBN (Print) | 978-90-469-02417 |
Publication status | Published - 2011 |
Events en marketingcommunicatie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional