Events en branding

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationHet event als strategisch marketinginstrument
EditorsR. van Olderen, D. Gerritsen
Place of PublicationBussum
PublisherCouthino
Pages132-168
Number of pages352
ISBN (Print)978-90-469-02417
Publication statusPublished - 2011

Cite this

van Velthoven, ALJ. (2011). Events en branding. In R. van Olderen, & D. Gerritsen (Eds.), Het event als strategisch marketinginstrument (pp. 132-168). Couthino.