Evaluating destination branding: A neuromarketing study

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 18 Dec 2015
Event3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015 - Orlando, Florida
Duration: 15 Dec 201519 Dec 2015

Conference

Conference3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015
CityOrlando, Florida
Period15/12/1519/12/15

Cite this

Bastiaansen, MCM., Straatman, SB., & Mitas, O. (2015). Evaluating destination branding: A neuromarketing study. Paper presented at 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015, Orlando, Florida, .
Bastiaansen, MCM ; Straatman, SB ; Mitas, O. / Evaluating destination branding: A neuromarketing study. Paper presented at 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015, Orlando, Florida, .
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title = "Evaluating destination branding: A neuromarketing study",
author = "MCM Bastiaansen and SB Straatman and O Mitas",
year = "2015",
month = "12",
day = "18",
language = "English",
note = "3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015 ; Conference date: 15-12-2015 Through 19-12-2015",

}

Bastiaansen, MCM, Straatman, SB & Mitas, O 2015, 'Evaluating destination branding: A neuromarketing study' Paper presented at 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015, Orlando, Florida, 15/12/15 - 19/12/15, .

Evaluating destination branding: A neuromarketing study. / Bastiaansen, MCM; Straatman, SB; Mitas, O.

2015. Paper presented at 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015, Orlando, Florida, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Evaluating destination branding: A neuromarketing study

AU - Bastiaansen, MCM

AU - Straatman, SB

AU - Mitas, O

PY - 2015/12/18

Y1 - 2015/12/18

M3 - Paper

ER -

Bastiaansen MCM, Straatman SB, Mitas O. Evaluating destination branding: A neuromarketing study. 2015. Paper presented at 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnership, 18-12-2015; 2015, Orlando, Florida, .