Emotions as core building blocks of an experience

MCM Bastiaansen, XD Lub, O Mitas, T Jung, MP Ascencao, D Han, Teemu Moilanen, HAP Smit, WWM Strijbosch

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Abstract

Purpose: This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach: The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions, as they occur during an experience with fine temporal detail. Findings: An overview is presented of the available studies within the fields of hospitality, tourism and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time. Practical implications: Companies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable. Originality/value: The paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element – emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism and leisure industry.

Original languageEnglish
Pages (from-to)651-668
Number of pages18
JournalInternational Journal of Contemporary Hospitality Management
Volume31
Issue number2
DOIs
Publication statusPublished - 2019

Keywords

  • Biometric methods
  • Emotions
  • Experience design
  • Experience research
  • Neuroscientific methods
  • Research methods

Cite this

@article{05e4743c3b0b4e8dae9d6e9fd6ed78a4,
title = "Emotions as core building blocks of an experience",
abstract = "Purpose: This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach: The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions, as they occur during an experience with fine temporal detail. Findings: An overview is presented of the available studies within the fields of hospitality, tourism and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time. Practical implications: Companies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable. Originality/value: The paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element – emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism and leisure industry.",
keywords = "Biometric methods, Emotions, Experience design, Experience research, Neuroscientific methods, Research methods",
author = "MCM Bastiaansen and XD Lub and O Mitas and T Jung and MP Ascencao and D Han and Teemu Moilanen and HAP Smit and WWM Strijbosch",
year = "2019",
doi = "10.1108/IJCHM-11-2017-0761",
language = "English",
volume = "31",
pages = "651--668",
journal = "International Journal of Contemporary Hospitality Management",
issn = "0959-6119",
publisher = "Emerald",
number = "2",

}

Emotions as core building blocks of an experience. / Bastiaansen, MCM; Lub, XD; Mitas, O; Jung, T; Ascencao, MP; Han, D; Moilanen, Teemu; Smit, HAP; Strijbosch, WWM.

In: International Journal of Contemporary Hospitality Management, Vol. 31, No. 2, 2019, p. 651-668.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Emotions as core building blocks of an experience

AU - Bastiaansen, MCM

AU - Lub, XD

AU - Mitas, O

AU - Jung, T

AU - Ascencao, MP

AU - Han, D

AU - Moilanen, Teemu

AU - Smit, HAP

AU - Strijbosch, WWM

PY - 2019

Y1 - 2019

N2 - Purpose: This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach: The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions, as they occur during an experience with fine temporal detail. Findings: An overview is presented of the available studies within the fields of hospitality, tourism and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time. Practical implications: Companies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable. Originality/value: The paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element – emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism and leisure industry.

AB - Purpose: This paper aims to stimulate the discussion in the fields of hospitality, tourism and leisure on what exactly constitutes “an experience” and how to measure it; the authors unpack the experience construct into its core constituent elements, namely, emotions. Design/methodology/approach: The paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions, as they occur during an experience with fine temporal detail. Findings: An overview is presented of the available studies within the fields of hospitality, tourism and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time. Practical implications: Companies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable. Originality/value: The paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element – emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism and leisure industry.

KW - Biometric methods

KW - Emotions

KW - Experience design

KW - Experience research

KW - Neuroscientific methods

KW - Research methods

U2 - 10.1108/IJCHM-11-2017-0761

DO - 10.1108/IJCHM-11-2017-0761

M3 - Article

VL - 31

SP - 651

EP - 668

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

SN - 0959-6119

IS - 2

ER -